By: Dave Savage
May 26, 2026

Jeremy Forcier
Mortgage Advisor at CrossCountry Mortgage

Jeremy Forcier has been on my sales meetings more than anyone else over the years, and there’s a reason for that.

He’s in the market every day, and his numbers consistently reflect what’s happening.

Right now, both his personal volume and his entire region are up over 100% year-over-year.

But the part that stands out to me is where his growth is coming from.

Jeremy Forcier’s numbers consistently reflect the true reality of the modern mortgage market, but the most surprising metric behind this growth? His Realtor referrals are actually down roughly 50%. His massive expansion isn’t coming from traditional channels; it is driven by a structural shift in how he generates business day-to-day.

Where the Business Is Coming From

With real estate agent partnerships down, Jeremy has pivoted toward direct consumer conversations, past-client database marketing, and non-traditional referral channels. His growth is built on a high level of daily awareness and proactive intentionality:

• Treat Every Interaction as an Opportunity: Stop assuming business will simply flow to you. For example, a casual follow-up question to an office maintenance worker revealed a need to sell a home, which immediately turned into a client meeting.
• Multiply Intentionality: When you expand that level of daily alertness across a week, a month, or a year, it completely replaces lost legacy lead sources.

Solve Problems, Don’t Take Orders

When borrowers ask for specific scenarios, transaction-oriented loan officers simply deliver what was requested. High-value advisors give clients what they ask for, but then go one step further by layering in strategic, wealth-optimizing options the consumer hadn’t even considered.

Whether it is illustrating how bringing cash to a refinance table can eliminate mortgage insurance or structuring multiple purchase paths side by side, working through the decision rather than just processing the transaction builds bulletproof trust.

The Gap is Execution, Driven by Self-Trust

The modern market is no longer a knowledge problem; accessing information or product guidelines has never been easier. The modern performance gap is purely an execution problem. High producers separate themselves through work ethic, creativity, and absolute self-trust.

“You don’t have to feel like doing it. You just have to do it anyway.” — Jeremy Forcier

When a loan officer lacks self-trust, they hesitate, avoid difficult financial conversations, and react defensively instead of leading. Winning requires moving through the moments where you don’t feel like making the extra outbound call or running the additional MortgageCoach scenario. Execute the “plus one” in your presentation, lean into consumer shopping behavior with total confidence, and let your discipline dictate your volume.

Watch the full interview from last week’s sales meeting on the MortgageCoach YouTube Channel.